360° Video Production

Here is how this works in practice. We deliver 360-degree video as a planned production, because the format's all-around field of view changes how a crew works on location. Our teams run multi-camera spherical rigs and high-resolution 360 cameras, plan stitch lines around the scene, and manage the central challenge of immersive capture — keeping crew, cables and support gear out of a frame that sees in each direction. In Iceland that means using terrain and timing: positioning the rig where the landscape itself does the work. Shooting in the light windows that suit it.

Here is the short of it. Cold-weather practice runs across — warmed batteries, condensation control on many lenses, and weather protection for unattended rigs in wind and spray. Our crews handle stitching, stabilisation and delivery for VR headsets, web players and immersive installations, and they plan ambisonic or spatial audio capture to match the spherical image. We staff from the skilled Reykjavík crew base and bring in extra 360 rigs and post-prod support from the UK and mainland Europe for larger immersive projects.

Here is the breakdown. Iceland is top source material for immersive 360 capture. A subarctic island on the Mid-Atlantic Ridge, it places a viewer inside landscapes that surround them completely — the rift valley at Þingvellir National Park where the North American and Eurasian plates pull apart, the spray field beneath waterfalls such as Gullfoss and Skógafoss, the lava labyrinth of Dimmuborgir in the Mývatn region, the black sands and sea stacks of Reynisfjara. These are environments where the all-around format genuinely adds something a flat frame cannot.

Here is what that looks like on the ground. The country's fast-changing subarctic weather is the main scheduling factor. Filming in covered areas such as Þingvellir is set up with the Environment Agency of the country, with crews keeping rigs and footfall off fragile moss and lava. Eligible crew and gear spend can count toward the country's production reimbursement of 25 per cent, rising to 35 per cent for qualifying projects, administered by Film in the country.