Title Design & Credits

Here is how this works in practice. Our team sets up title design and credits for shoots connected to Iceland, creating the typographic and visual elements that open, close and brand a film or programme. This is design-led work well suited to the country's domestic post sector: a title designer in Reykjavik can carry a project from concept and style frames through animation to final delivery without based on a heavy finishing site.

Here is the short of it. We manage design development, working from the project's tone and any set up look, and we handle the contractual side of credits with care, making sure correct credit order, sizing and timing for guild and union needs and working with the production's legal team to check compliance. For main title sequences we set up concept, storyboards and animation. For end credits we manage accurate, well formatted rolls. We design title systems that adapt across languages and markets where global versions are needed, handling text reflow for different character counts. We deliver in the formats and colour space the final master needs. We keep one revision record so the title work stays today's with the cut.

Here is the breakdown. Iceland is a fitting place to design titles, given how central the written word is to its culture. The country's literacy is rooted in the medieval Sagas of Icelanders, still read in a language preserved close to Old Norse, and Reykjavik holds UNESCO City of Literature status. This has helped sustain a design community confident and inventive with typography. The Icelandic alphabet's distinctive characters have also given local designers long practice in handling type with precision.

Here is what that looks like on the ground. For visiting shoots, keeping the title design phase in the country is straightforward: the 25 percent reimbursement administered by Film in the country, rising to 35 percent for larger shoots and qualifying series, applies to eligible Icelandic costs, and title and credit work produced by the capital designers can be logged toward the claim. Because titles and credits are key deliverables on each release, locating their design in the country adds eligible spend while the production gains a design culture with a genuine feel for type and tone.