Content Creator Services

Here is how this works in practice. We connect brands and shoots with Icelandic content creators who can scope, shoot and deliver social and digital video at speed — multi-format work covering vertical sites, branded campaigns and travel-led storytelling. Our content creators are Reykjavík-centred, work fluently in English, and operate as compact owner-operator units that move fast across the Ring Road to locations such as the Geysir geothermal area, Skógafoss and the Snæfellsnes peninsula.

Here is the short of it. For larger branded shoots we scale the team with extra shooters and editors from the UK and mainland Europe, all set up through an Iceland-based lead who handles permits and logistics. Because so much content shoots in covered nature, our creators know access rules, and we advise on how qualifying Icelandic costs feed the 25% production cost reimbursement, rising to 35% for larger qualifying shoots, so even lean campaigns are budgeted against recoverable spend.

Here is the breakdown. Iceland is one of the most content-rich destinations on Earth — a subarctic island on the Mid-Atlantic Ridge whose waterfalls, glaciers, black beaches and active volcanoes create strong, instantly recognisable visuals for social and digital audiences. The Reykjanes and Fagradalsfjall eruptions of 2021 to 2023 drew global attention. The Midnight Sun and aurora borealis give creators dramatic light windows summer and winter.

Here is what that looks like on the ground. With this reach comes responsibility: filming in the UNESCO-listed Vatnajökull National Park and other covered areas is set up with the Environment Agency of the country, and 'leave no trace' practice is key on each shoot. The country's near-100% renewable electricity from geothermal and hydroelectric power also gives content creators a genuine sustainability story to tell. A content creator who knows these locations and rules turns the country's landscapes into compelling, compliant digital work.