Unit Publicists
Pro unit publicists creating compelling publicity content for your Icelandic \t\t\t\t\t\tproduction.
Here is how this works in practice. A unit publicist manages the press and publicity activities associated with a film production, creating press materials, setting up set visits, and creating media coverage during production. In Iceland, publicists handle the local Icelandic media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both European and global audiences.
Here is the short of it. Through NeedAFixer, we connect you with Icelandic unit publicists who know how to create meaningful media attention for shoots of each scale. Our network has pros in Reykjavik and Akureyri, Isafjordur, Egilsstadir, and the South Coast, skilled in managing press campaigns for features, series, and branded content shooting across Iceland.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Iceland's varied filming locations, from Reykjavik to Akureyri, Isafjordur, Egilsstadir, and the South Coast.
02.
European Media Network
Unit publicists with set up relationships across Icelandic and European media. They know the needs of European outlets as well as global studios and streamers.
03.
Media Relationships
Set up relationships with Icelandic and global entertainment media. We help secure coverage and manage press access effectively for shoots in Iceland.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists know spoiler sensitivity and content control on Icelandic sets.
On Location
Unit publicists in Iceland manage on-set publicity, EPK content and press relations, capturing behind-the-scenes material against Þingvellir, Vatnajökull and the country's landmark filming locations.
Here is how this works in practice. We place unit publicists from Iceland's production-services community, most based in Reykjavík — publicists who manage all publicity activity during a shoot, from setting up unit photography and EPK production to handling press relations and controlled set visits. Our unit publicists work fluently in English and Icelandic, with set up relationships across Icelandic and global entertainment media, and they know the spoiler sensitivity and approval workflows that high-end shoots need. They commission unit stills, behind-the-scenes footage, b-roll and cast portraits, and set up with studio and distributor publicity teams across many areas.
Here is the short of it. For larger shoots we supplement with extra publicists and unit photographers from the UK and mainland Europe under an Iceland-based lead. We also help shoots document qualifying publicity spend against the 25% production cost reimbursement, rising to 35% for qualifying larger shoots and TV series, so publicity work performed in the country is planned against recoverable cost.
Here is the breakdown. Iceland gives a unit publicist top raw material. The same landscapes that draw shoots — the rift valley of Þingvellir, the ice of Vatnajökull and Jökulsárlón, the black sand of Reynisfjara, the geothermal Mývatn region — make compelling behind-the-scenes visuals, and a the country shoot is itself a story for entertainment media. The island has a strong track record as a marquee location, from 'Game of Thrones' and 'Interstellar' to 'Rogue One' and 'Prometheus'. This gives publicity material genuine reach.
Here is what that looks like on the ground. Practical realities shape the work: filming in covered areas is set up with the Environment Agency of the country under 'leave no trace' practice, so unit photography and press visits respect fragile ground, and fast-changing weather affects set-visit scheduling. The country's near-100% renewable energy base also gives a sustainability angle for production publicity. A unit publicist who knows these locations and sensitivities turns an Icelandic shoot into strong, controlled coverage.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Iceland?
Here is the breakdown. The unit publicist manages all publicity activities during production in Iceland. This has setting up unit photography, producing EPK content, managing press relations with Icelandic and global media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits mostly have cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Iceland, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across Iceland. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Icelandic set?
Yes, we manage all aspects of press set visits in Iceland including scheduling, logistics, talent availability, access control, and making sure visits don't disrupt production. We set up with studio/distributor publicity as needed.
How do you handle content approval?
We set up approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual needs and production sensitivities.
Do you work with international press?
Yes, our Icelandic unit publicists have experience with global media and set up with publicity teams worldwide. They bridge Icelandic media and global press, managing coverage across many areas.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity needs and we'll give skilled \t\t\t\t\t\tpublicists.